Fix revenue leaks between ads, analytics, and CRM.
I help B2B teams get clean tracking, reliable attribution, and decisions they can defend.
Start with a focused B2B Marketing Audit to identify where tracking, attribution, and CRM data break down.
Why teams bring me in
I’ve spent 10+ years in B2B growth and analytics, including leading marketing at a venture-backed startup through international expansion and exit.
I sit at the intersection of GA4, GTM, HubSpot, and paid media. I’m called in when tracking is unreliable, attribution is unclear, or decisions are being made on shaky data.
Background
Former Head of Marketing
B2B SaaS, EU & international markets
Focus
Analytics, attribution, funnel clarity
GA4 · GTM · HubSpot · Ads
Engagements
Audits, fixes, and advisory
Typical timeline: 48 hours to 2 weeks
Outcome: Clean measurement and a clean next plan
Values
How I work
I focus on clarity over complexity. Clean tracking, reliable data, and decisions you can defend. My goal is to remove noise, not add tools.
Signal over noise
I focus on what actually matters. That means cutting through vanity metrics, conflicting dashboards, and half-working setups to surface the few signals that drive real decisions. No inflated reports. No buzzwords. Just data you can trust.
Practical execution
I don’t deliver theory or frameworks for their own sake. I audit, fix, and implement tracking and attribution systems that work in the real world and hold up under scrutiny.You leave with clarity and next steps, not a slide deck.
Systems that last
I build measurement systems that teams can maintain without me. Clean GA4, reliable GTM, and CRM data that stays usable as the business grows. The goal is fewer fixes later, not long-term dependency.
Start with clarity, not another tool.
If your ads, analytics, and CRM don’t agree, you’re flying blind. I help you fix tracking and attribution fast, without adding unnecessary complexity.
No obligation · Practical advice · Clear next steps