Proof and context
Teams usually bring me in when reporting is noisy and growth decisions feel risky.
The work is focused on improving decision quality, not producing more dashboards.
Why this works
- 10+ years in B2B growth, analytics, and attribution
- Former Head of Marketing in a venture-backed B2B SaaS context
- Hands-on execution across GA4, GTM, CRM workflows, and paid channels
- Focus on practical fixes that reduce decision risk quickly
Delivery style
- Start from business decisions that matter now
- Audit tracking and attribution before proposing tools
- Prioritize actions by revenue impact and implementation effort
- Keep systems maintainable for the team after handoff
Selected work
Read the project context, my role, and the results reported for each engagement.
Next step
If this matches your situation, start with the offer page and book a fit call.