I'm Rudi Jantos.
I help B2B companies grow revenue across borders. I've spent 10+ years inside companies at inflection points, where the ambition was international but the marketing wasn't.
How I got here
My career started at Filo, a small Italian startup that became Filotrack. I joined early and built the marketing function from nothing. Over several years, I scaled campaigns across 5 EU markets, managed over EUR 1M per year in Google Ads, and generated EUR 4M+ in revenue. That work contributed to an international acquisition in 2023.
After the exit, I worked with KPI6 on B2B analytics marketing, then went independent. I realised that the skill I'd built, executing cross-border B2B marketing in multiple languages without agencies or translators, was rare and valuable.
Now I work with B2B companies expanding internationally. I bring the same approach I used at Filotrack: build the tracking, launch the campaigns, localise the messaging, and measure everything from click to closed deal.
My approach to cross-border marketing
Most companies try to expand internationally by translating their existing marketing. It doesn't work. German buyers expect a different level of detail than American buyers. Italian decision-makers build trust differently than British ones. If your marketing sounds foreign, your pipeline will be empty.
I don't translate. I rebuild. Every campaign, every landing page, every ad is built natively for the target market. I do this myself because I speak the languages and I've done business in the markets. No agencies in the middle, no telephone game.
Languages
English
Native
Italian
Fluent
German
Working proficiency
By the numbers
EUR 4M+
Revenue generated
5
EU markets
3
Languages
1
International exit
Beyond work
I'm based near Rome, Italy. When I'm not building cross-border marketing engines, I'm involved in the local community, spending time with my family, or exploring the Italian countryside that makes this part of the world worth living in.
Ready to grow revenue across borders?
No obligation. 30 minutes. You leave with 3 clear next steps.
Book a Free Audit Call