I'm Rudi Jantos.
I help B2B companies grow revenue across borders. I've spent 10+ years inside companies at inflection points, where the ambition was international but the marketing wasn't.
How I got here
My career started at Filo, a small Italian startup that became Filotrack. I joined early and built the marketing function from nothing. Over several years, I scaled campaigns across 5 EU markets, managed over EUR 1M per year in Google Ads, and generated EUR 4M+ in revenue. That work contributed to an international acquisition in 2023.
After the exit, I worked with KPI6 on B2B analytics marketing, then went independent. I realised that the skill I'd built, executing B2B marketing across markets in multiple languages without agencies or translators, was rare and valuable.
Now I work with B2B companies expanding internationally. I bring the same approach I used at Filotrack: build the tracking, launch the campaigns, localise the messaging, and measure everything from click to closed deal.
My approach to international marketing
Most companies try to expand internationally by translating their existing marketing. It doesn't work. German buyers expect a different level of detail than American buyers. Italian decision-makers build trust differently than British ones. If your marketing sounds foreign, your pipeline will be empty.
I don't translate. I rebuild. Every campaign, every landing page, every ad is built natively for the target market. I do this myself because I speak the languages and I've done business in the markets. No agencies in the middle, no telephone game.
Languages
English
Native
Italian
Fluent
German
Working proficiency
By the numbers
EUR 4M+
Revenue generated
5
EU markets
3
Languages
1
International exit
Beyond work
I'm based near Rome, Italy. When I'm not building international marketing engines, I'm involved in the local community, spending time with my family, or exploring the Italian countryside that makes this part of the world worth living in.
For hiring teams
Looking for a B2B marketing lead?
I’m interested in in-house roles that bring together demand generation, paid media, measurement and collaboration with sales. Send me the role and what the team needs to achieve.
Discuss a role ↗More from me
Notes from the work.
This website is a home for what I do and what I learn along the way. The field notes bring together practical frameworks for B2B markets, campaigns, and measurement.