Services / B2B marketing

One clear problem. Useful work.

I work directly with B2B teams that need better campaigns, trustworthy measurement or someone to own priorities and delivery. We can start with a defined project or ongoing support.

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01 / Service

B2B Google Ads and LinkedIn Ads

Campaigns designed around qualified sales conversations, not clicks alone.

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When this is useful

You are already spending on paid media but cannot see which campaigns create opportunities, or you want to launch with a sound plan.

What I can work on

Review of accounts, messaging, keywords, audiences and landing pages
Campaign plan, implementation and ongoing optimisation
Conversion definitions and results review with the sales team

02 / Service

GA4, GTM and CRM tracking

A clearer view of what happens between a click and a sales conversation.

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When this is useful

Lead sources disappear between the website and CRM, conversions disagree, or your reports do not help your team make decisions.

What I can work on

Audit of GA4, Google Tag Manager, events and conversions
Mapping of UTMs, forms and the lead handoff into your CRM
Shared campaign and pipeline definitions with useful reporting

03 / Service

Entering the Italian market

Adapt your proposition, language and campaigns for buyers in Italy.

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When this is useful

Your B2B company sells elsewhere and wants to test Italy without simply translating existing campaigns word for word.

What I can work on

Research into Italian buyer questions and terminology
Review of positioning, landing pages and content
Campaign tests aligned with your sales process

04 / Service

Part-time marketing leadership

Priorities, execution and reporting with one accountable marketing lead.

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When this is useful

Your team needs senior marketing ownership before a full-time hire makes sense.

What I can work on

Marketing priorities tied to commercial goals
Coordination of campaigns, content, vendors and internal teams
Working reviews and reporting that support decisions

Next step

Not sure where to start?

Tell me the context, what you have tried and what you need to change. I’ll tell you whether I can help and what I would do first.

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For hiring teams

Hiring for an in-house role?

I am also interested in B2B marketing roles where demand generation, paid media and measurement need one owner.

See my background ↗