Case Studies / Filotrack
From zero to EUR 4M+ revenue and an international acquisition
Industry
IoT / Fleet Management
Markets
5 EU markets
Key metric
EUR 4M+ revenue
Outcome
International acquisition
Role
Head of Marketing
The challenge
Filotrack was an Italian IoT company with a strong product but no international marketing infrastructure. They needed to expand from Italy into 4 additional EU markets (Spain, France, Germany, UK) with limited budget and no in-house marketing expertise beyond the Italian market.
The approach
I joined as the first marketing hire and built everything from scratch. The first phase was diagnostic: mapping the competitive landscape in each target market, identifying which channels would generate pipeline fastest, and setting up the tracking infrastructure to measure everything.
Phase two was execution. I launched multilingual Google Ads campaigns across all 5 markets, managing over EUR 1M per year in ad spend. Each campaign was built natively in the target language, not translated. I set up GA4, GTM, and CRM integration to track every touchpoint from click to closed deal.
Phase three was optimisation and scale. With full attribution visibility, I could shift budget to the highest-performing markets and campaigns in real time. I also built the content and lead nurturing infrastructure that kept pipeline moving through longer B2B sales cycles.
The results
EUR 4M+
Revenue generated from paid campaigns
5 markets
Active campaigns across EU
EUR 1M+/yr
Ad spend managed
Acquisition
Contributed to international exit
What this means for you
If you are a B2B company expanding into multiple European markets, you need someone who has built this engine before. Not an agency that will learn on your budget, not a freelancer who speaks one language. You need a practitioner who can execute in the languages your buyers speak and track every euro from click to revenue.
A useful next step
What needs to work better?
Tell me about the company, the problem and the result you need.
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