B2B Lead Generation Audit

If lead volume is high but qualified pipeline is inconsistent, your lead generation system likely has attribution and conversion friction.

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What this audit focuses on

Lead source and UTM reliability from click to CRM
CTA and booking-flow friction across desktop/mobile
Lead qualification signal quality in GA4 and CRM
Booked call to pipeline consistency

Related resource

Use the quick-win checklist to run an internal first pass:

Open lead generation audit checklist

Explore related topics

B2B Marketing Audit GA4 Attribution Problems GA4 B2B Mistakes GA4 Mistakes GA4 for B2B B2B Attribution Problems Revenue Leaks in B2B B2B Content Marketing Audit Marketing Audit B2B Tracking Audit Scorecard Resources Offer Proof