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Marketing audit B2B: what to check first

If your team is deciding budget with conflicting data, run this audit framework before scaling.

The quick audit sequence

  1. Verify GA4/GTM collection and conversion event quality
  2. Audit UTM hygiene and cross-domain behavior
  3. Check CRM source capture and stage mapping
  4. Reconcile sample closed-won records against channel data
  5. Prioritize fixes by decision risk and effort

Free template

Use the scorecard template for a fast first pass.

Open tracking audit scorecard

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