Content that ranks but does not convert is expensive traffic. Use this checklist to improve both SEO and lead outcomes.
1) Intent alignment check
- Does each page target one primary query intent?
- Is the promise in title/H1 matched by the actual content?
- Is there a clear next action for decision-stage readers?
2) CTR optimization check
- Rewrite title to include a clear benefit and specificity
- Improve meta description with practical outcome language
- Add FAQ blocks for long-tail query capture
3) On-page authority check
- Add first-hand insights and practical examples
- Remove generic filler sections
- Add internal links to supporting cluster pages
4) Conversion path check
- Primary CTA appears early and near conclusion
- Secondary CTA available (email/contact)
- Related resources are linked to keep users engaged
5) Distribution check
- Republish key insights as LinkedIn posts
- Send top guides to your email list
- Pitch high-value guides in niche communities
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