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B2B Revenue Leaks Between Ads, Analytics, and CRM

Revenue leaks usually come from gaps between systems, not from poor marketing execution.

This is one of the most common causes of misleading reporting and poor decisions in B2B teams.

Why this happens

  • Leads lost or duplicated between tools
  • Source fields overwritten or missing
  • Offline sales steps not reflected in analytics

Why it’s dangerous

  • Leads to wrong channel decisions
  • Creates false confidence in numbers
  • Wastes budget or slows growth

What to do instead

If this problem shows up in your setup, the fastest way to get clarity is a focused audit that looks across analytics, attribution, and CRM together.

See the B2B Marketing Audit

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