Speaking
I speak about what I do every day: helping B2B companies grow revenue across borders. Practical insights from real engagements, not theory.
Signature topics
Why translated marketing fails (and what to do instead)
The difference between translating campaigns and building them natively for a market. Real examples from Italy, Germany, and the UK showing how cultural missteps kill pipeline.
From zero to international acquisition: building B2B marketing across 5 EU markets
The full story of building Filotrack's marketing engine from scratch. What worked, what didn't, and the specific playbook for B2B companies expanding into Europe.
The VP Marketing's guide to "figure out Europe"
A practical framework for US/UK B2B companies getting their first European customers. Market selection, budget allocation, hiring vs outsourcing, and the mistakes everyone makes.
Available for
Podcasts
Conferences and summits
Workshops and masterclasses
Rotary and business clubs
Interested in having me speak at your event? Get in touch.
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