Cross-border B2B marketing insights
Practical guides on expanding B2B businesses across borders. Written from experience managing EUR 1M+ in ad spend across 5 EU markets.
B2B market entry in Italy: build a plan around the buyer
How to assess an Italian B2B segment, prepare local proof, and design a market-entry test without relying on national averages.
Read article →B2B email marketing in Germany: review permission before sending
A practical checklist for reviewing email permissions, audience records, unsubscribe handling, and campaign quality in Germany.
Read article →Planning US expansion for an Italian B2B startup
A practical approach to selecting a US segment, preparing delivery and sales coverage, and measuring an expansion test.
Read article →Localising a B2B website for the Italian market
A practical checklist for adapting B2B messaging, evidence, navigation, and enquiry journeys for Italian-language buyers.
Read article →Preparing an Italian SaaS product demo for German buyers
A practical structure for adapting your SaaS demonstration, evaluation material, and follow-up to a German buying team.
Read article →Adapting a US B2B marketing programme for Germany
How to review positioning, proof, sales materials, and measurement before extending a US marketing programme into Germany.
Read article →Cross-border B2B attribution: connect campaigns to sales records
A practical framework for consistent campaign naming, CRM handoffs, and honest reporting across multiple B2B markets.
Read article →LinkedIn Ads in DACH: diagnose the audience, offer, and follow-up
A practical review of LinkedIn campaign targeting, B2B offers, lead quality, and sales follow-up in German-speaking markets.
Read article →Selling to Italian companies: prepare the buying conversation
Practical steps for identifying Italian B2B buyers, preparing relevant evidence, and following up with a clear next step.
Read article →How to prioritise European markets for a B2B launch
A practical framework for choosing a first European market using buyer fit, evidence, delivery readiness, and a testable plan.
Read article →Google Ads in Germany: a B2B diagnostic checklist
Review search intent, German landing pages, conversion definitions, and sales feedback before increasing your Google Ads budget.
Read article →An Italian startup’s guide to its first UK B2B customers
Define a UK customer segment, adapt your proof and sales journey, and run a focused test before expanding the budget.
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