Building marketing across European markets
Campaigns, qualification and CRM workflows, rebuilt around a shared record for sales and marketing.
Explore the projectRudi Jantos / B2B marketing
B2B marketing, from the inside.
I connect campaigns, CRM and measurement with the decisions a business needs to make. AI-assisted building helps me turn useful ideas into something people can test.
English / Italiano
Experience and projects
Filo / FilotrackFitprime
The work, in practice.
Responsibility, context and contribution, from in-house marketing to focused consulting projects.
Connecting acquisition, team priorities and HubSpot
SEO, paid acquisition, reporting and the work of leading a three-person marketing team.
Explore the projectConnecting paid media with pipeline
Paid media and tracking work for a B2B wellness platform.
Explore the projectWhere I can help.
The question may start with a campaign. The useful answer often involves the rest of the journey.
Campaigns that connect to sales
Google Ads and LinkedIn Ads, with attention to the offer, the landing page and what happens after an enquiry.
Explore this workMeasurement you can use
GA4, GTM and campaign reporting organised around the decisions your team needs to make.
Explore this workInternational expansion
B2B market entry support through market selection, positioning and campaign tests. For teams entering Italy, that includes an Italian market perspective.
Explore this workCRM and sales handoffs
HubSpot and Zoho configuration, workflow review and training around how your team handles enquiries.
Explore this workMake a solution testable
AI-assisted prototypes and small workflow tools to make an idea concrete before a larger implementation.
Explore this workSomeone to own the work
Hands-on marketing leadership to connect priorities, delivery and collaboration with sales.
Explore this workField notes
Practical thinking about campaigns, markets and measurement.
B2B marketing: consultant, agency or in-house?
Compare responsibilities, capacity and evidence, with a blank brief to assess proposals.
Read the noteStop trying to make GA4 agree with your CRM
Decide whether the disagreement is a fault, a definition mismatch or an unanswered question.
Read the noteSales and marketing need a shared account of the buyer
What happened, what the team believes it means and who owns the next action.
Read the noteThis month's revenue is a bad review of this month's marketing
Give a campaign enough time without letting a long sales cycle excuse weak work.
Read the noteYour UTM problem is an ownership problem
The naming sheet is perfect. The links still disagree. Someone needs to own the decision.
Read the noteA little context.
My background combines building marketing inside a company with campaign and measurement projects. I’m based in Italy and work in English and Italian, with experience across European markets.
More about my backgroundLet’s talk about the work.
A project, a question or an idea to explore. Tell me the context and what you’d like to change.